Sydney, like the great big cities of the world, is becoming unaffordable for many lower socioeconomic groups and individuals. To live somewhere nice in Sydney, by the harbour or in the affluent eastern suburbs, you need to be worth, or earning, a packet or two. The poorer are being pushed out to the fringes of the city and must make do with second or third class amenities. There are more struggle streets in Sydney due to rental rises, as landlords maximise their profits; extracting every last penny from the pockets of the poor.

Property price spirals are a vicious circle, as vendors and agents hold out for record prices in the market, investors are then forced to pass on these increased costs to renters. The cost of living and doing business, generally, rises and everything in Sydney becomes more expensive. I lived in Sydney for much of my adult life and returning for a working holiday visit recently, I was shocked at the basic costs of living. Rents are ridiculously high for what space they afford and the price of doing business in the Harbour City is prohibitively expensive.

The average weekly rental in Sydney is now five hundred and thirty dollars; people are running to stand still. How much of the average weekly earnings are going on rent, I wonder? Half for some and may be more for those struggling to get enough casual employment. Many people need debt help to cope with this situation, as they depend on credit cards and personal loans to get them through the month. Why do they remain in Sydney and why do they not head for greener pastures? Lack of mobility is another curse of poverty; the poor cannot just pick up sticks and move out. Many of them are stuck in unenviable positions.

The young enjoy the stimulation offered by big cities and put up with dire living standards to party. When those same people begin to marry and start families, the trend is to move out to areas that are cheaper and offer more space. Eventually the lure of success in the big city may wear off and these people may relocate to smaller capital cities in other states or regional areas within NSW. There are reports of the gentrification process currently happening in New York, where the creative inhabitants of that city can no longer afford to live and work there, and are being replaced by wealthy denizens from other parts of America. Will Sydney suffer the same fate in years to come?

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The reality of renting, of being a tenant, is that you are, somewhat, at the mercy of fate when it comes to who your neighbours are and how they may behave. You may, for instance, discover, only upon moving into an apartment, that your next door neighbours are pest-attracting hoarders, have a hundred cats, or even run a brothel from their apartment. In circumstances, such as these, you may complain to authorities, like local government agencies and, even, the police, but this will not guarantee that your landlord, or landlady, will allow you to cancel a tenancy, which has time to run.

At least, not in the short-term, that is, repeated complaints to relevant authorities, which are well documented, may, eventually, result in a sympathetic hearing from property managers and owners, but there is no guarantee. Tenancy laws in Australia are under the jurisdiction of the states; in NSW the only relevant breach by the owner of the property, which possibly could be used to get a lease cancelled is that the premises is unliveable. Tenants would need to prove that the property has become unliveable due to the behaviour of the neighbours; this would not be easy.

Vermin would have to be a major issue in the case of unhygienic practices by neighbours. In the case of a brothel running next door, safety and security could be mounted as an issue, but well documented evidence would need to be provided, backed up by Council and police. In the instance of a variety of high-class escorts going to and from the apartment all day, this may not justify enough of a real and present danger. It would more likely be successful if there were a lot of men hanging around the building, and that the tenants complaining had children.

In Australia, property owners are kings and queens, the humble tenant has few rights when compared to renters in parts of Europe; where home ownership is rarer. Home ownership in Australia is a holy grail and real estate investors are protected by laws, which encourage more investing at the expense of tenant’s rights. Recently, a friend of mine who had lived in the same building as a tenant for twenty years was given a few weeks’ notice to vacate his home; I use the term home to reflect his emotional attachment to his apartment. This would not happen in France, where long term renters have rights, protecting their attachment to their homes; despite the fact that they do not own the property. My friend, committed suicide shortly after his evacuation of his long term abode, I am not saying that there were no other issues involved but it certainly didn’t help.

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It’s an internet driven world, and keeping up with trends, platforms and current matters is almost inevitable now. Social media has become an essential part of any business. Real estate agents seeking to stand out and sell their products and services to specific demographics have achieved much success through social media platforms.

Overall, social media is key to promoting a company. It enables it to reach a wider audience, motivates them and also keeps them engaged.


Most real estate companies have achieved the above through:

• Keeping their audiences up to date with the most recent offerings, events and promos.
• Creating much awareness about their firms, products and services.
• Having on online platform for feedback.
• Gaining more customers through lead generation.
• And many more other ways.

Nonetheless, not every real estate agent is as savvy as they are supposed to be when it comes to social media marketing for their companies. It’s, therefore, important to learn more about the concept, and if possible outsource the services of a prominent social media management company for excellent results.

Website development

For a real estate firm, social media presence begins with integration of social links into the firm’s website and also posting website links on their social media pages. The content on both areas ( website and social media) should be meaningful, informative and captivating in order to generate leads and attract more visitors.

Social media platforms

Each platform works differently. Majority of them differ in the kind of content that performs well. For instance, what works well on Facebook may not necessarily perform the same way on Twitter or Pinterest. So here are basic content and engagement strategies for each platform worth trying out.


Twitter is quite prominent with newsy staff. By constantly posting information about offerings, promos, insights and the likes, one gains more followers and also keeps the present ones engaged. Through a Twitter chat, tenants can also pass information to you.


The key thing in boosting the exposure of Facebook posts is by making them informative, interesting and worth the visitors time. Facebook is a bit wide and so ensure, as a real estate firm, you reach your exact target audience by customizing your posts to their needs and expectation. To fully utilise Facebook it’s recommended you seek guidance from a social media agency which specialises in real estate.


How to clips, tour listings, interviews, name it, posted by real estate companies on the above platforms have proven useful not only in lead generation, but also boosting the firm’s reputation.

Google +

Potential customers, as well as engaged ones, will often want to ask questions or learn some particular things about real estate. Conducting live Hangouts still remains one of the best way to address such and also get leads and followers.


Human beings are visual. They will always enjoy seeing something that’s striking, breathtaking and appealing to their eyes. Quite a good number of real estate firms have optimized this by posting images that appeal to their target audience. It’s one sure way to attract leads and create awareness about the firm’s products and services.

Still, there are a lot more other prominent platforms apart from the ones that have been mentioned. Real estate company LJ Hooker, for instance, uses Sharepoint, which is also an effective platform and one that every real estate firm must use for more improved results.

Generally, the next generation of homeowners will definitely be excessively social media savvy and so it’s upon every real estate agent to take advantage of the growing concern for effective social media integration. It’s something not worth missing out on.

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When deciding on whether to rent a furnished or unfurnished house or apartment, the majority of the tenants are often left in a dilemma. However, it would be best if your needs guide you in choosing what will qualify as your ideal choice. Of course, you’ll have to consider your budget and other basic requirements. A good number of apartments or houses are either unfurnished, furnished or semi-furnished. But should why should you opt for unfurnished one?

It’s worth noting that furnished places can definitely offer a good number of benefits. That’s exciting, but not as much as what you’ll experience renting unfurnished places. Here’s why.


Being furnished basically implies that a furnished apartment will be more expensive than an unfurnished one. Most landlords will want to cover depreciation costs, damage costs and other costs, which, by the way, can be avoided. Not only are the later less expensive, you can as well take advantage of the savings and invest in your own furniture that are more affordable and suitable for your place at furniture stores. Thereafter, you can arrange your furniture at your convenience.


With furnished houses or apartments, tenants are solely responsible for all repairs, as well as damages caused by either themselves or guests, to the rental property. The chances of this happening are just higher, not forgetting to mention that the costs will be deducted from your security deposit. However, renting unfurnished one is way too different. You don’t expect anyone to charge you anything for the damages you cause to your own furniture, unlike with the former. In fact, you’ll just be liable for damages caused to other rental properties like windows, sinks, or doors, in case they get damaged.

Style and Comfort

Overall, most landlords will furnish their apartments with hardy, functional furniture that will just stand a majority of the tenants. However, you may find this to be unwise since you’d love to personally decorate and design your own place. When you desire more high-end or decorative pieces in your living room, renting unfurnished place will give you more freedom. You’ll have the unlimited opportunity to fill your rooms with awesome and affordable pieces that you buy from furniture stores.

Future expectations

As a renter, you may, at the time, not have any furniture, although you still have plans to purchasing some in future. Now, in such a case, renting unfurnished place will be the ideal choice for you since it will allow you a chance to rent as you wait upon the appropriate time to shop for your furniture. Alternatively, you can take possession of the place soon as you purchase your furniture.

Added storage

You might have trouble finding space to store your other pieces of furniture or property, in the case of furnished houses of apartments. For some, the furniture may not be worth disposing due to their nature, as well as a person’s wish. In the case you decide to hire additional space, you’ll definitely incur additional costs on top of your rent. Thus, renting unfurnished seem to make more sense in this scenario since you can move in with your revered pieces of furniture and worry less about additional space for storage.

Maximizing space

With an unfurnished place, you can set it up the way you wish. You can add extra items such as shelves, futon or a mezzanine bed just to make good use of the available space. You’ll probably like it that way since it will always reflect your preferences and desires.

Less competition

Most furnished houses or apartments are normally occupied by students. However, students tend to move out as soon as their studies are over, and they get replaced as well with other students. The cycle normally continues and sometimes you’ll find yourself competing with them to rent some of the houses. Well, how do you avoid that? It’s simple. Rent unfurnished place! It’s less of a hassle since there are usually few applicants.

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In today’s competitive digital world, SEO is no longer an option. If your website doesn’t appear on the first page of the results engines, there’s a very low chance that your site will be found by Internet users. When people search for your products and services, you’d want to appear as high in the search engine rankings as possible. SEO is crucial in increasing online lead generation, improving search rankings and being found on the web.

tenancy SEO Perhaps one of the most important and valuable steps in any SEO initiative is developing a list of keywords. Keyword research is unquestionably fundamental in all SEO efforts as they go hand in hand and are directly connected. It’s vital to ensure your SEO keywords are highly relevant to your audience as the correct keywords help connect searchers to your site. In fact, keywords can make or break your website.

SEO keywords are the important words and phrases in your web content that make it possible for people to find your site via search engines. It’s majorly important that you know how people are looking for the products and services that you offer, so it’s easier for them to find you, if not, they’ll land on one of your many competition’s websites with better SEO implementation.

We conducted a keyword research to find out the kinds of terms and search volume traffic that surrounds tenancy:

Keyphrase/Search Volume per Month

residential tenancy agreement 1,600

tenancy agreement 1,600

rental agreement  1,000

tenancy rights 880

tenants 1,000

tenancy 720

tenancies 140

real estate rentals  2400

real estate rental 480

tenants rights 1,600

rental agreement 1000

rental tenancy agreement 260

rental lease agreement  210

tenant agreement 140

rental agreements 140

private rental agreement  140

tenancy advice 90

renting rights 50

tenancy rules 10

By exploring your market’s keyword demand, you discover not just the terms and phrases to target with SEO, but also find out more about your customers. Ultimately, keywords will help your site rank above your competitors.

SEO and keywords are fundamental to the success of your business, so if you want to be found on search engines like Google, you need to learn how SEO and keywords work. If you need assistance, there are SEO Sydney agencies that provide smart and ethical SEO strategies which can offer your business great advantages and get you on the first page of Google.


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Getting a home loanAll of us wish to own our dream home someday.  It’s probably one of the major milestones in our lives and perhaps the most expensive purchase we’ll ever make.

Most home buyers don’t have large cash reserves to meet today’s stiff down payment requirements. Nowadays, lenders have become much more cautious and require a down payment of 20 percent plus a high credit score before they loan money. This is almost certainly one of the biggest obstacles home buyers face.  Fortunately, there are resources which can help you accumulate enough money in your home-buying pursuit. If you haven’t already saved up thousands of dollars, here are some ways to pull together those much needed funds.

Borrow Money from a Relative or Friend

A good way to raise money for your dream home is to borrow it from family and friends. Borrowing from a relative or friend can mean a much lower-interest loan. Since you have that personal relationship, the lender would likely be willing to accept a lower interest rate from you. The best part is that your terms can be negotiated which provides you the flexibility to arrange a repayment schedule.  Of course, it’s your responsibility to ensure that the loan is paid back promptly to preserve the relationship.

Save Money

One of the best ways to finance a home’s down payment is to save money. Most people don’t usually have thousands of dollars in the bank. To speed up the process, they find ways to maximize the money they save and boost their savings by creating multiple streams of income. Some people make extra money by getting a second job or selling unused items. Sometimes, the simplest steps can help generate the money needed for a home loan down payment.

Apply for a Home Loan

A home loan is a loan advanced to a person from a financial institution to assist in acquiring a house which consists of an adjustable or fixed interest rate and payment terms. Home loans can generally mean one of the following:

  • Mortgage loan or remortgage loan – borrowing money to buy a home or change an existing loan you have on your home.
  • Home finance or a homeowner loan – using the value of your home to raise finance for something else, like buying a car, improving your home or consolidating debts. So if you’re a homeowner, you can use your home equity for debt consolidation. Home loan interest rates are much cheaper than the interest rates charged on personal loans or credit cards, so by rolling these debts into your mortgage, you will be reducing the interest you pay per year and the total amount that you have to repay each month.
  • Equity release – an arrangement which lets you raise cash in exchange for a percentage of the equity in your home.

In order to be eligible for a home loan, the borrower must have a reliable source of income, a good credit report and have his debts under control.

If you’re already set on buying a home, you need to establish a responsible plan for ownership. Aside from that, there are some things to consider and steps to take in before getting a home loan and that includes:

  • Being financially stable.
  • Getting your finances in order.
  • Boosting your savings
  • Setting a down payment goal.

Acquiring a home requires a lot of research and planning, plus a huge amount of funds. Although it can be a difficult and intimidating process, it’s always good to have a home which you can proudly call as your own.

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Having a home to live in is complying with a basic need.  It is not a luxury although it does give the impression that it is sometimes.  However, you should also realize that there are other important concerns that are involved once you rent a home.  There are bills to pay for utilities and others.  Aside from this, you may also have to deal with solid waste management.  You have to seek solutions for problems related to the wastes that your home normally produces.  Of course, there is always the waste removal companies or the public waste disposal service to depend on.  But still, it is best to learn about recycling that you could do at home.

One of the things that you should know about is cardboard recyclingOnce you have just moved in to the new home that you are renting, you would certainly have a lot of cardboard boxes with you.  These are things that you have to place all your stuffs in while transferring.  Before you start entertaining ideas on how to get rid of these, you should first find out how you could actually take advantage of these for future use.  If you throw these away, there may come a time when you would regret what you have done.

The main point about recycling is foresight on the possible uses of the items that you would otherwise consider as waste.  Most of these are plastic bottles and other plastic materials, as well as those that are made of rubber, metal, and wood.  These may have been acquired by you due to the fact that these serve as containers for other items.  If you do not have enough foresight or if you do not think out of the box, you would never be able to appreciate these things and you would not know of its importance later on.

You may not know much about cardboard recycling.  The fact that it is made of paper and is, therefore, biodegradable, would make you easily conclude that you could just throw these away.  But then these items do not easily decay through time.  If these are not affected by dampness, these may even good as new after several years.  This means that just like non-biodegradable materials, cardboard boxes could be recycled.  This is why you should still consider cardboard recycling as one of the practices that you should know about.

Renting a home definitely entails certain responsibilities that you cannot turn your back on.  Solid waste management in your home is one of these.  If you are negligent in this area, you could face serious risks when it comes to health and sanitation.  Of course, you may also see some of your neighbors complaining at the porch.  You could be receiving phone calls and hearing accusations of irresponsibility and negligence.  If you wish to live peacefully, you should deal with this concern in the best way possible.  Through cardboard recycling and through recycling, in general, of non-biodegradable materials, your home would not only be clean; you would also do your part in saving the planet.

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Sydney home loansCan you afford the home and rental prices in Sydney? Sydney is currently Australia’s most expensive city and it’s also the least affordable city to buy or rent a home to.

Ten years ago, Sydney was in the middle of a strong housing boom and it was easier to buy houses and move out of rental properties. There were a lot of jobs available and with the low interest rates, people were committing to higher mortgages with lower deposits and paying for mortgage insurance. There were also plenty of homes to rent at good weekly rates. But interest rates started to rise and mortgages started to become less and less affordable. Owning a house has now become harder to achieve and renting was the way to go.

The weekly costs for renting a property in Sydney are much higher than similar costs across Australia. The Sydney rental market is very tight and getting one is tough. Rents are high and the prices depend on the location.

New data show the average weekly rent in Sydney today for a house stands at $520 while the units are at $500. Economists say there’s no sign of the rental growth slowing down, especially now that there’s not a lot of construction going around and no new properties are being built, plus the fact that many migrants choose to settle in Sydney. In fact, over a third of the population in the CBD and inner Sydney suburbs are recent arrivals to Australia.

Now with the Sydney rents getting ever-higher, competing for rentals can be difficult even if the applicants have a tenant history, an employment history, a credit history and references. And with people wanting to rent than properties available, even people who have excellent incomes could find themselves rejected for applications and loans. For people in this kind of dilemma, there are companies who specialise in this area who are there to help. A number of private lending companies process bad credit loans to aid those who are in need of loan assistance. If you’ve been turned down for a loan and don’t want to pay high interest rates, seeking the help of a lending company is a great alternative to consider.

We can only wish that the housing affordability crisis in Sydney gets better soon. Hopefully, new dwellings are built to compensate the demand and that solutions are made to improve the housing affordability, plus the shortage of rental properties for Sydneysiders’ sake.

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