Online in Real Estate
Here are the ultimate 3 keys of marketing yourself online for real estate business.
1. Build for Conversion
Most home buyers search online for their next property and your website shows a lot about you. It easily shows how professional you are, with testimonials, images and any detail you can think of. Your website has to give a good feeling to your new future customers that they will contact you. Most websites has been built just for a nice look but it is not all about the look, it is all about the conversion. If you are not getting a good amount of lead from your website then it does not matter if you have a nice image at the front page or nice information about you or your lovely background music.
2. The Right Content
Real Estate websites directly ask for an email addresses and phone numbers. However, put yourself to your website visitors’ shoes and think about it. Do you give your email address to everyone on the internet without getting any value? Yes, content is the king and you have to give some kind of value to your visitors to get their contact information. They want to feel that you are yourself and giving a lot of useful information that your website visitors come back to see you again and will contact with you when they need your help.
3. Online Visibility
You have to be seen and heard easily and fast, this is the number one marketing rule for every industry. This is the only reason that big companies are paying a lot of money for their advertisements. If your clients cannot find you easily, they have a very small chance to work with you.
Apparently, real estate is the biggest industry that has a lot of content that we can write to our websites, blogs and brochures. Local information is the most important information for your area, focusing this kind of information like particular type of housing, new regulations, new loan programs and listings will help you to build your online exposure. Working on your niche marketing will change your appearance immediately in your specific possible customers.
The 4-Step Guide to a Google Manual Penalty Recovery
The Google Penalty recovery can help maintain you real estate online marketing website at peak.
Google outsets thousands of manual actions each and every month. Many of these actions are targeted towards websites that are part of a link network or have unnatural links. If your website is a victim of Google Manual Penalty and has lost its ranking by far, there are several steps you can do to recover it.
Below are the 4 recovery steps:
1. Never be in a hurry whatsoever
Never be in a hurry even if your website ranking has gone too low. You need not to panic even if your competitor shoots higher than you. If there are erroneous links on your website, submitting a reconsideration request will not bare results as it will lead to process delays. All you need is to cool down and assess the entire situation with an astute mind. Never submit a reconsideration request on the same day of your website penalization.
2. Assess and Classify Every Single Link on Your Website
Classify each and every link on your website by use of Google Webmasters. After classification of all the links on your website, follow the next step.
3. Take Action to Disavow, Request Removal or Keep
Your work will now be broken down into the following three actions:
4. Submit a Reconsideration Request
Once the entire links have been analyzed and proper action has been taken again. You are now ready to submit a reconsideration request. However, you need to cross check your analysis first. Once you get to a point of satisfaction with the entire links on your website and then submit your request.
The recovery from Google penalty recovery is a time-consuming process but worth waiting for. Patience and meticulousness is the key to a successful reconsideration. You have to ensure that each of the above steps is ardently followed.
Follow the above steps in order to get your website back to a high rank or maybe even better. This will help a real estate online marketing website to remain on peak and be highly competitive.Read More →